Essential Workbooks for Starting Your Social Media and Content Marketing
With more people getting into business with each year – over 406,000 new businesses were launched in Australia in the 2023 financial year alone – it’s more important than ever to get creative in your marketing efforts, and be authentic. This blog explores starting your social media and content marketing, using Instagram as the base, and how to create engaging content.
Balancing Digital Marketing with Metal Health
For business owners and people working in largely creative jobs, it can sometimes be difficult balancing your digital marketing and mental health, constantly coming up with ideas or feeling like you’re always in the public eye. The best remedy for these tougher periods is taking a break and being gentle with yourself. However, unfortunately the […]
Creating A Strong Personal Social Media Profile
If you’re a business owner, marketer or freelancer, have you thought about what you’re going to post on your personal profile, as well as your work ones? This blog explores why having a strategy for your own social media account is more important than you might think.
Using Your Social Platforms to Spread Awareness for Issues
With so much happening in the world right now, lots of people are taking to social media to spread awareness, particularly when it comes to social and political issues. Here are some tips for what you can share to your business profiles.
The Secrets to TikTok Content Marketing: How To Grow Your Profile
We tested all the popular TikTok marketing strategies and content ideas to see which work best, so you don’t have to.
Getting Started with Making your own UGC for Brands
UGC is becoming popular on social media and many content creators want to get involved. There’s lots of opportunities to dip your toes in.
Is Untrendy the New Trendy? The Rise of the De-influencer and UGC
Influencers sharing “perfect” lifestyles and unrealistic ideals are starting to be consumed by less, and the lines between “influencer” and “normal person” content are now more blurred than ever. This blog explores how influencer marketing content has changed into what it is today, and how the average person is getting into similar marketing, without the hassle of building a profile first.
The Importance of Accessible Social Media Content
After exploring the importance of website accessibility, we’re now explaining some ways you can make your social media content more accessible as well.
How to Handle Sensitive Topics in Your Social Media
We’re sure you’ve heard recent news of Woolworths, Big W and Aldi announcing that they will no longer be selling Australia Day merchandise. This has led to numerous discussions on how brands should be positioning themselves when it comes to sensitive topics. We’re exploring some ways you can handle sensitive topics on your social media.
TikTok vs. Instagram: Which Would We Use as a Digital Marketing Specialist?
It’s no doubt that the feud of “which app is better – Instagram or TikTok?” will be an age-old question; perhaps even studied in history books for decades to come! But is one of these platforms, in fact, superior to the other?
