Starting a business without having an online presence is like starting a business and not telling anyone about it – because digital marketing is one of the key ways to get conversions. Whether it’s through Google ads, email marketing or social media content marketing, sharing what you have to offer and what makes you different to your competitors is vital in current day marketing.
With more people getting into business with each year – over 406,000 new businesses were launched in Australia in the 2023 financial year alone – it’s more important than ever to get creative in your marketing efforts, and be authentic. This blog explores starting your social media and content marketing using Instagram as a foundation and how to create engaging content, with our range of workbooks.
Setting Up A Smashing Social Media Workbook
To do well in social media marketing, think of your account as an extension of your physical shop – if you don’t have a physical store, you can still do this. This is an important step because it helps you view your profile from a different perspective. Imagine your followers and audience are customers who walk into your shop. How would you like to greet them? What emotions do you want them to feel while they’re inside your shop? What actions would you like them to take before exiting?
Our Setting Up A Smashing Social Media Workbook takes you through all the steps to starting your Instagram account, in a way that helps you optimise your profile for maximum reach from the moment you type in your username.
While it may just seem like a social media platform, Instagram is a powerful tool for building strong relationships with your customers. Head to our shop to purchase your digital copy of the Setting Up A Smashing Social Media Workbook or check out our Social Media Bundle, also including our Creating Quality Content Consistently and Really Good Reels workbooks. Keep reading to learn more about these workbooks.
Creating Quality Content Consistently Workbook
So, you’ve created your Instagram account and are now ready to start mocking up some posts. With so much content out there, and seeing so many brands seeming to hit the mark with every post, it can become easy to negatively compare yourself to them before even drafting your first post.
This workbook takes you through a series of questions to get you thinking about what you should be posting as well as strategies to help you brainstorm and execute your ideas. The strategies and questions included can be answered multiple times, generating new content ideas the more times you answer them. Also including a content calendar template and worksheet to help track your Instagram analytics, this workbook ensures you’re equipped to plan, post, and measure your success effectively.
Check out our Creating Quality Content Consistently Workbook in our shop, or pair it with our Really Good Reels Workbook in our Content Creation Bundle.
Really Good Reels Workbook
Our biggest tip for content creation is to view each post as its own ad. First, think about what you want to say and aim to achieve with each individual post. Then, ask what post type will best deliver this message.
The three content types on platforms like Instagram and Facebook are static posts, carousels and reels. While it’s true they can all be shared across Facebook and Instagram, they all have unique strengths and weaknesses and things you need to look out for. They also have different reasons behind posting them, with different strategies. So, it’s important to look at them as completely different mediums for the best results.
Reels are your go-to for maximum reach, and can allow you to add more vital information for your customer. Which is why we created a completely separate workbook for them!
While this workbook is designed for making reels, you can also apply some areas of this framework to other short-formed video media forms such as TikToks or YouTube Shorts.
Purchase this workbook, and check out our others, here!
Ready to take the first step?
In today’s business landscape, having a strong social media presence isn’t just an advancement — it’s essential. Whether you’re starting fresh or looking to elevate your existing accounts, our workbooks provide the guidance you need to create engaging content, connect with your audience, and stand out from the competition. Social media is your digital storefront, so make sure it leaves a lasting impression. Explore our range of workbooks and start smashing your social media goals today!
