The digital landscape is always changing, and keeping up can feel overwhelming. With new trends, platform updates, and shifting algorithms, it’s easy to wonder if your digital marketing strategy is actually working.
Organic digital marketing – which can include your website, social media, and email marketing – gives you full control over your brand’s presence without the ongoing costs of paid ads. But without a clear strategy, it’s hard to know what’s effective and what needs improvement.
A thoughtful approach to your digital marketing strategy isn’t about quick fixes. Some strategies take months to show results, while others work best alongside a well-planned content strategy. The key is to assess your efforts regularly, track progress, and adjust as needed to create a cohesive, long-term plan.
That’s where a structured marketing audit comes in. By asking the right questions, you can identify gaps, refine your approach, and ensure your digital presence is optimised as best it can be for your business.
Digital Marketing Audit Workbook
Before you start to crunch the numbers to see if you can afford a digital marketing audit done by a professional, let us tell you why you don’t have to!
Our Digital Marketing Audit Workbook is an affordable option that gives you the resources to conduct an audit by yourself. Designed to guide you through that process, it helps you assess the areas including your website, social media, and email marketing. By answering targeted questions, you’ll be able to understand what’s working, what needs improvement, and what areas need greater focus moving forward.
What if my website needs help, but my socials are shining?
If you mostly need help in one area of digital marketing, it doesn’t mean you can’t benefit from this workbook! It’s important to have a cohesive strategy across all your platforms. A cohesive strategy ensures that every part of your online presence is working together toward the same goals. Without this, your marketing efforts could feel like they’re not working or paying off – your website might say one thing while your e-newsletters tell a different story. When your messaging, visuals, and content strategy are consistent across all platforms, you build trust, reinforce brand recognition, and create a smoother journey for potential customers.
The Workbook’s Approach
Instead of offering a one-size-fits-all solution, this workbook provides a structured yet flexible approach. Each section is broken down into clear, actionable insights, ensuring that no part of your digital presence is overlooked. Whether you’re looking to refine your social media content strategy, improve user experience on your website, or strengthen your emails, this resource helps you take a thoughtful, strategic approach to growth.
This isn’t a resource you’ll use once and it promises longterm success. As your business grows, your marketing strategy should too. Revisit this workbook every few months to once a year for the best results. Visit our shop to learn more!
Not sure if your digital marketing is on track? Our Instagram is jam-packed with key insights to help you fine-tune your strategy.
