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Read about LBD Digital, what life is like running a small business and the latest marketing trends.

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Social media

Social Media Content Safety for Small Businesses: How Much Social Media Presence is Too Much?

Many people, particularly Gen Z, love consuming brand content that they can relate to, often reflecting meme or storytelling content. With more young people digesting content built for leisure purposes, algorithms are spitting out posts built for entertainment over the original reason why these platforms were created.
It’s great to keep up with this growing desire for founder-led and employee generated content (EGC), but have you thought of safety regulations to put in place when doing this?

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Digital marketing

AI’s Usefulness with Digital Marketing

Whether it’s your go-to, you’re on the fence, or get freaked out by the thought of robots stealing your job, it’s safe to say AI is here to stay. In this blog we’re sharing whether AI actually helps in the marketing process, and different ways of using it.

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Social media

Platforms to Keep an Eye on in 2025

We think we can safely say that with every new year, a lot of new platforms, digital marketing trends and topics arise. It can be exciting, and sometimes overwhelming to move to new platforms and fine-tune your strategies so you can keep up. 

Among all the new factors lie a lot of forgotten platforms, such as Pinterest, X and YouTube Shorts, that are still useful tools for thousands of businesses. Have you thought about how they might advance your marketing?

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To the right there is a person holding a coffee mug. Beside them is a printed out copy of the LBD Digital Create Quality Content Consistently Workbook.
Digital marketing

Essential Workbooks for Starting Your Social Media and Content Marketing

With more people getting into business with each year – over 406,000 new businesses were launched in Australia in the 2023 financial year alone – it’s more important than ever to get creative in your marketing efforts, and be authentic. This blog explores starting your social media and content marketing, using Instagram as the base, and how to create engaging content. 

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Social media

Creating A Strong Personal Social Media Profile

If you’re a business owner, marketer or freelancer, have you thought about what you’re going to post on your personal profile, as well as your work ones? This blog explores why having a strategy for your own social media account is more important than you might think. 

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