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Emails

How to create effective cold emails

Have a look at your inbox. Do you see folders like ‘promotional’ and ‘social’? And how many times have you actually taken the trouble to open the emails sitting there? You might not even recall it. Me neither! Technology is becoming super smart in filtering the ‘read-worthy’ emails. I receive plenty of spam emails across the day and sometimes I can’t help but think “stop emailing me”. Knowing this, you might wonder: Does cold emailing actually work these days? The truth is that cold emailing is still one of the most effective way of client outreach.

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