Social Media Content Safety for Small Businesses: How Much Social Media Presence is Too Much?
Many people, particularly Gen Z, love consuming brand content that they can relate to, often reflecting meme or storytelling content. With more young people digesting content built for leisure purposes, algorithms are spitting out posts built for entertainment over the original reason why these platforms were created.
It’s great to keep up with this growing desire for founder-led and employee generated content (EGC), but have you thought of safety regulations to put in place when doing this?
AI’s Usefulness with Digital Marketing
Whether it’s your go-to, you’re on the fence, or get freaked out by the thought of robots stealing your job, it’s safe to say AI is here to stay. In this blog we’re sharing whether AI actually helps in the marketing process, and different ways of using it.
Platforms to Keep an Eye on in 2025
We think we can safely say that with every new year, a lot of new platforms, digital marketing trends and topics arise. It can be exciting, and sometimes overwhelming to move to new platforms and fine-tune your strategies so you can keep up.
Among all the new factors lie a lot of forgotten platforms, such as Pinterest, X and YouTube Shorts, that are still useful tools for thousands of businesses. Have you thought about how they might advance your marketing?
Your Business Could be Losing Sales – Here’s How to Fix It
Organic digital marketing gives you full control over your brand’s presence without the ongoing costs of paid ads. But without a clear strategy, it’s hard to know what’s effective and what needs improvement. Luckily, fine-tuning your digital marketing strategy has never been easier, with our Digital Marketing Audit Workbook.
User Generated Content: Is it Going out of Fashion, or is it the New Normal?
With Instagram’s new grid style, the brief US TikTok ban, and ever-changing social media trends, how will this affect the UGC space? This blog explores how UGC is changing the brand-customer relationship, and how new social media updates are contributing to what UGC could look like in 2025.
Essential Workbooks for Starting Your Social Media and Content Marketing
With more people getting into business with each year – over 406,000 new businesses were launched in Australia in the 2023 financial year alone – it’s more important than ever to get creative in your marketing efforts, and be authentic. This blog explores starting your social media and content marketing, using Instagram as the base, and how to create engaging content.
Instagram Teen Accounts: What This Means for Your Business
Instagram is slowly rolling out “Teen Accounts”, changing the future for how adolescents aged 13-17 use the digital platform. But what does this mean if you’re a business primarily targeting this age demographic?
How to Build Customer Profiling and Marketing Plans
Everyone has a dream business lifestyle, and many of us started our businesses to gain the flexibility needed to achieve those dreams. The downside of business is it comes with unavoidable tedious tasks. We know as marketers, that the little tasks involved with digital marketing can add up and take up time that business owners […]
Balancing Digital Marketing with Metal Health
For business owners and people working in largely creative jobs, it can sometimes be difficult balancing your digital marketing and mental health, constantly coming up with ideas or feeling like you’re always in the public eye. The best remedy for these tougher periods is taking a break and being gentle with yourself. However, unfortunately the […]
Is Going Viral Always a Good Thing?
In the social media space, it’s easy to become numbers driven. Small business owners especially know the euphoria that comes with a reel reaching a high number of views, getting comments hyping up your new product or seeing lots of saves and shares. There is also a fair share of times when posts don’t perform […]
