The “must have” for your marketing strategy “wardrobe”

Creating A Strong Personal Social Media Profile

Photo of a pink notebook sitting on a desk.

If you’re a business owner, marketer or freelancer, have you thought about what you’re going to post on your personal profile, as well as your work ones? This blog explores why having a strategy for your own social media account is more important than you might think. 

Using Your Social Platforms to Spread Awareness for Issues

Photo of headphones, a keyboard, mouse, pen and notebook on a pink background.

With so much happening in the world right now, lots of people are taking to social media to spread awareness, particularly when it comes to social and political issues. Here are some tips for what you can share to your business profiles.

Website Builders Unveiled: Pros and Cons of the Top Platforms

A Macbook showing someone's website is to the left of the image and a work notebook, mobile phone and plant is to the right.

If you’re wanting to create or update your business’s website, the best place to start is by weighing up which builder will work best for you. Our team has experience with multiple different builders, so here are our thoughts on popular sites: Wordpress, Wix, Squarespace, Canva and Notion. 

How you can use TikTok Notes for your Brand

Hand holding phone showing a TikTok profile with a variety of posts and other content showing in the profile.

Have you been seeing the notifications “__ is on TikTok Notes” on your TikTok lately, and like us a few weeks ago, had no clue what “TikTok Notes” was? If your answer is yes, by the end of this blog you’ll have the rundown on what TikTok Notes is and whether it’s a suitable tool for your business’s marketing.

Is Untrendy the New Trendy? The Rise of the De-influencer and UGC

UGC creator shows product she is advertising to her phone camera.

Influencers sharing “perfect” lifestyles and unrealistic ideals are starting to be consumed by less, and the lines between “influencer” and “normal person” content are now more blurred than ever. This blog explores how influencer marketing content has changed into what it is today, and how the average person is getting into similar marketing, without the hassle of building a profile first. 

How to Handle Sensitive Topics in Your Social Media

Two children wearing Australia merch celebrating Australia Day

We’re sure you’ve heard recent news of Woolworths, Big W and Aldi announcing that they will no longer be selling Australia Day merchandise. This has led to numerous discussions on how brands should be positioning themselves when it comes to sensitive topics. We’re exploring some ways you can handle sensitive topics on your social media.

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