The “must have” for your marketing strategy “wardrobe”

How to Build Customer Profiling and Marketing Plans 

Picture of our Profiling Your Customer Workbook, which also helps with writing a digital marketing plan

Everyone has a dream business lifestyle, and many of us started our businesses to gain the flexibility needed to achieve those dreams. The downside of business is it comes with unavoidable tedious tasks. We know as marketers, that the little tasks involved with digital marketing can add up and take up time that business owners […]

Balancing Digital Marketing with Metal Health

A business owner works at her computer at her desk

For business owners and people working in largely creative jobs, it can sometimes be difficult balancing your digital marketing and mental health, constantly coming up with ideas or feeling like you’re always in the public eye. The best remedy for these tougher periods is taking a break and being gentle with yourself. However, unfortunately the […]

Is Going Viral Always a Good Thing? 

A laptop is in the bottom left corner, to the top is a coffee and mouse.

In the social media space, it’s easy to become numbers driven. Small business owners especially know the euphoria that comes with a reel reaching a high number of views, getting comments hyping up your new product or seeing lots of saves and shares. There is also a fair share of times when posts don’t perform […]

Creating A Strong Personal Social Media Profile

Photo of a pink notebook sitting on a desk.

If you’re a business owner, marketer or freelancer, have you thought about what you’re going to post on your personal profile, as well as your work ones? This blog explores why having a strategy for your own social media account is more important than you might think. 

Using Your Social Platforms to Spread Awareness for Issues

Photo of headphones, a keyboard, mouse, pen and notebook on a pink background.

With so much happening in the world right now, lots of people are taking to social media to spread awareness, particularly when it comes to social and political issues. Here are some tips for what you can share to your business profiles.

Website Builders Unveiled: Pros and Cons of the Top Platforms

A Macbook showing someone's website is to the left of the image and a work notebook, mobile phone and plant is to the right.

If you’re wanting to create or update your business’s website, the best place to start is by weighing up which builder will work best for you. Our team has experience with multiple different builders, so here are our thoughts on popular sites: Wordpress, Wix, Squarespace, Canva and Notion. 

How you can use TikTok Notes for your Brand

Hand holding phone showing a TikTok profile with a variety of posts and other content showing in the profile.

Have you been seeing the notifications “__ is on TikTok Notes” on your TikTok lately, and like us a few weeks ago, had no clue what “TikTok Notes” was? If your answer is yes, by the end of this blog you’ll have the rundown on what TikTok Notes is and whether it’s a suitable tool for your business’s marketing.

The cover of LBD Digital's Free Guide to Creating Accessible Digital Content

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