Your Business Could be Losing Sales – Here’s How to Fix It

Organic digital marketing gives you full control over your brand’s presence without the ongoing costs of paid ads. But without a clear strategy, it’s hard to know what’s effective and what needs improvement. Luckily, fine-tuning your digital marketing strategy has never been easier, with our Digital Marketing Audit Workbook.
User Generated Content: Is it Going out of Fashion, or is it the New Normal?

With Instagram’s new grid style, the brief US TikTok ban, and ever-changing social media trends, how will this affect the UGC space? This blog explores how UGC is changing the brand-customer relationship, and how new social media updates are contributing to what UGC could look like in 2025.
Essential Workbooks for Starting Your Social Media and Content Marketing

With more people getting into business with each year – over 406,000 new businesses were launched in Australia in the 2023 financial year alone – it’s more important than ever to get creative in your marketing efforts, and be authentic. This blog explores starting your social media and content marketing, using Instagram as the base, and how to create engaging content.
Instagram Teen Accounts: What This Means for Your Business

Instagram is slowly rolling out “Teen Accounts”, changing the future for how adolescents aged 13-17 use the digital platform. But what does this mean if you’re a business primarily targeting this age demographic?
Is Going Viral Always a Good Thing?

In the social media space, it’s easy to become numbers driven. Small business owners especially know the euphoria that comes with a reel reaching a high number of views, getting comments hyping up your new product or seeing lots of saves and shares. There is also a fair share of times when posts don’t perform […]
Using Your Social Platforms to Spread Awareness for Issues

With so much happening in the world right now, lots of people are taking to social media to spread awareness, particularly when it comes to social and political issues. Here are some tips for what you can share to your business profiles.
Getting Started with Making your own UGC for Brands

UGC is becoming popular on social media and many content creators want to get involved. There’s lots of opportunities to dip your toes in.
The Importance of Accessible Social Media Content

After exploring the importance of website accessibility, we’re now explaining some ways you can make your social media content more accessible as well.
TikTok vs. Instagram: Which Would We Use as a Digital Marketing Specialist?

It’s no doubt that the feud of “which app is better – Instagram or TikTok?” will be an age-old question; perhaps even studied in history books for decades to come! But is one of these platforms, in fact, superior to the other?
How Can We Build Inclusive Environments For Neurodivergent Creatives?

The recent ARIA Awards has reminded us of the importance of creating accessibility for people with disabilities and neurodivergent conditions in the creative industry.