Is Untrendy the New Trendy? The Rise of the De-influencer and UGC
Influencers sharing “perfect” lifestyles and unrealistic ideals are starting to be consumed by less, and the lines between “influencer” and “normal person” content are now more blurred than ever. This blog explores how influencer marketing content has changed into what it is today, and how the average person is getting into similar marketing, without the hassle of building a profile first.
The Importance of Accessible Social Media Content
After exploring the importance of website accessibility, we’re now explaining some ways you can make your social media content more accessible as well.
How to Handle Sensitive Topics in Your Social Media
We’re sure you’ve heard recent news of Woolworths, Big W and Aldi announcing that they will no longer be selling Australia Day merchandise. This has led to numerous discussions on how brands should be positioning themselves when it comes to sensitive topics. We’re exploring some ways you can handle sensitive topics on your social media.
TikTok vs. Instagram: Which Would We Use as a Digital Marketing Specialist?
It’s no doubt that the feud of “which app is better – Instagram or TikTok?” will be an age-old question; perhaps even studied in history books for decades to come! But is one of these platforms, in fact, superior to the other?
Learning the Ropes of Threads
We’ve got everything you need to know about Threads to stay on-top of the game and create accessible, engaging content for your clients and customers.
Social Media Calendar: How to Create an Effective Content Planner
Come along as we discuss how to create a social media calendar that aligns with your goals and most importantly, keeps your audience engaged.
Exploring Influencer Marketing: A Guide to Crafting an Effective Strategy
In recent years, influencer marketing has become a popular social media strategy, but what is it and how can small businesses implement it?
4 Ways to Maximise Your Reach on Social Media
The Instagram algorithm can make it hard to reach new people. Learn exactly how to you maximise your reach on social media.
4 Things That Will Become Important After Instagram’s Chronological Feed Update
Instagram has finally brought out chronological feed! Here are my four predication on what will become important with Instagram’s new update.