Social Media Content Safety for Small Businesses: How Much Social Media Presence is Too Much?
Many people, particularly Gen Z, love consuming brand content that they can relate to, often reflecting meme or storytelling content. With more young people digesting content built for leisure purposes, algorithms are spitting out posts built for entertainment over the original reason why these platforms were created.
It’s great to keep up with this growing desire for founder-led and employee generated content (EGC), but have you thought of safety regulations to put in place when doing this?
Platforms to Keep an Eye on in 2025
We think we can safely say that with every new year, a lot of new platforms, digital marketing trends and topics arise. It can be exciting, and sometimes overwhelming to move to new platforms and fine-tune your strategies so you can keep up.
Among all the new factors lie a lot of forgotten platforms, such as Pinterest, X and YouTube Shorts, that are still useful tools for thousands of businesses. Have you thought about how they might advance your marketing?
User Generated Content: Is it Going out of Fashion, or is it the New Normal?
With Instagram’s new grid style, the brief US TikTok ban, and ever-changing social media trends, how will this affect the UGC space? This blog explores how UGC is changing the brand-customer relationship, and how new social media updates are contributing to what UGC could look like in 2025.
Instagram Teen Accounts: What This Means for Your Business
Instagram is slowly rolling out “Teen Accounts”, changing the future for how adolescents aged 13-17 use the digital platform. But what does this mean if you’re a business primarily targeting this age demographic?
Is Going Viral Always a Good Thing?
In the social media space, it’s easy to become numbers driven. Small business owners especially know the euphoria that comes with a reel reaching a high number of views, getting comments hyping up your new product or seeing lots of saves and shares. There is also a fair share of times when posts don’t perform […]
Creating A Strong Personal Social Media Profile
If you’re a business owner, marketer or freelancer, have you thought about what you’re going to post on your personal profile, as well as your work ones? This blog explores why having a strategy for your own social media account is more important than you might think.
Using Your Social Platforms to Spread Awareness for Issues
With so much happening in the world right now, lots of people are taking to social media to spread awareness, particularly when it comes to social and political issues. Here are some tips for what you can share to your business profiles.
The Secrets to TikTok Content Marketing: How To Grow Your Profile
We tested all the popular TikTok marketing strategies and content ideas to see which work best, so you don’t have to.
How you can use TikTok Notes for your Brand
Have you been seeing the notifications “__ is on TikTok Notes” on your TikTok lately, and like us a few weeks ago, had no clue what “TikTok Notes” was? If your answer is yes, by the end of this blog you’ll have the rundown on what TikTok Notes is and whether it’s a suitable tool for your business’s marketing.
Getting Started with Making your own UGC for Brands
UGC is becoming popular on social media and many content creators want to get involved. There’s lots of opportunities to dip your toes in.
