The “must have” for your marketing strategy “wardrobe”

Is Untrendy the New Trendy? The Rise of the De-influencer and UGC

UGC creator shows product she is advertising to her phone camera.

Influencers sharing “perfect” lifestyles and unrealistic ideals are starting to be consumed by less, and the lines between “influencer” and “normal person” content are now more blurred than ever. This blog explores how influencer marketing content has changed into what it is today, and how the average person is getting into similar marketing, without the hassle of building a profile first. 

How to Handle Sensitive Topics in Your Social Media

Two children wearing Australia merch celebrating Australia Day

We’re sure you’ve heard recent news of Woolworths, Big W and Aldi announcing that they will no longer be selling Australia Day merchandise. This has led to numerous discussions on how brands should be positioning themselves when it comes to sensitive topics. We’re exploring some ways you can handle sensitive topics on your social media.

Learning the Ropes of Threads

Laptop screen showing Threads and Instagram app

We’ve got everything you need to know about Threads to stay on-top of the game and create accessible, engaging content for your clients and customers.

The cover of LBD Digital's Free Guide to Creating Accessible Digital Content

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