Essential Workbooks for Starting Your Social Media and Content Marketing
With more people getting into business with each year – over 406,000 new businesses were launched in Australia in the 2023 financial year alone – it’s more important than ever to get creative in your marketing efforts, and be authentic. This blog explores starting your social media and content marketing, using Instagram as the base, and how to create engaging content.
How to Build Customer Profiling and Marketing Plans
Everyone has a dream business lifestyle, and many of us started our businesses to gain the flexibility needed to achieve those dreams. The downside of business is it comes with unavoidable tedious tasks. We know as marketers, that the little tasks involved with digital marketing can add up and take up time that business owners […]
Is Untrendy the New Trendy? The Rise of the De-influencer and UGC
Influencers sharing “perfect” lifestyles and unrealistic ideals are starting to be consumed by less, and the lines between “influencer” and “normal person” content are now more blurred than ever. This blog explores how influencer marketing content has changed into what it is today, and how the average person is getting into similar marketing, without the hassle of building a profile first.
TikTok vs. Instagram: Which Would We Use as a Digital Marketing Specialist?
It’s no doubt that the feud of “which app is better – Instagram or TikTok?” will be an age-old question; perhaps even studied in history books for decades to come! But is one of these platforms, in fact, superior to the other?
Social Media Calendar: How to Create an Effective Content Planner
Come along as we discuss how to create a social media calendar that aligns with your goals and most importantly, keeps your audience engaged.
Client Trust In The Digital Age: Transparency & Ethics In Digital Marketing
Learn about the importance and strategies of building client trust through your digital marketing online campaigns and the best way to go about it.
Exploring Influencer Marketing: A Guide to Crafting an Effective Strategy
In recent years, influencer marketing has become a popular social media strategy, but what is it and how can small businesses implement it?
The Benefits of Investing in Digital Marketing for Small Businesses (Part 2)
Gain a clear understanding of the value of digital marketing and how it can positively impact your small business’s growth and success.
The Benefits of Investing in Digital Marketing for Small Businesses (Part 1)
In this two-part blog, we’ll take a deep dive into why digital marketing is important for your small business.
