Essential Workbooks for Starting Your Social Media and Content Marketing

With more people getting into business with each year – over 406,000 new businesses were launched in Australia in the 2023 financial year alone – it’s more important than ever to get creative in your marketing efforts, and be authentic. This blog explores starting your social media and content marketing, using Instagram as the base, and how to create engaging content.
Is Going Viral Always a Good Thing?

In the social media space, it’s easy to become numbers driven. Small business owners especially know the euphoria that comes with a reel reaching a high number of views, getting comments hyping up your new product or seeing lots of saves and shares. There is also a fair share of times when posts don’t perform […]
The Secrets to TikTok Content Marketing: How To Grow Your Profile

We tested all the popular TikTok marketing strategies and content ideas to see which work best, so you don’t have to.
How you can use TikTok Notes for your Brand

Have you been seeing the notifications “__ is on TikTok Notes” on your TikTok lately, and like us a few weeks ago, had no clue what “TikTok Notes” was? If your answer is yes, by the end of this blog you’ll have the rundown on what TikTok Notes is and whether it’s a suitable tool for your business’s marketing.
Getting Started with Making your own UGC for Brands

UGC is becoming popular on social media and many content creators want to get involved. There’s lots of opportunities to dip your toes in.
Is Untrendy the New Trendy? The Rise of the De-influencer and UGC

Influencers sharing “perfect” lifestyles and unrealistic ideals are starting to be consumed by less, and the lines between “influencer” and “normal person” content are now more blurred than ever. This blog explores how influencer marketing content has changed into what it is today, and how the average person is getting into similar marketing, without the hassle of building a profile first.
TikTok vs. Instagram: Which Would We Use as a Digital Marketing Specialist?

It’s no doubt that the feud of “which app is better – Instagram or TikTok?” will be an age-old question; perhaps even studied in history books for decades to come! But is one of these platforms, in fact, superior to the other?