Have you ever wondered why some websites have a blog when it doesn’t even seem relevant to their business?
Companies that have blogs get twice the amount of traffic than companies that don’t. This is the main reason why I added a blogging section to LBD Digital’s website.
This statistic isn’t just a number to me either, as I’ve also seen the amount of traffic on Google Analytics that can come from a blog through my personal blog, The Velvet Court.
If that wasn’t enough to convince you, here are three reasons why you should add a blog to your website.
It’s good for SEO
The main reason blogs are so good at driving traffic is because of its ability to enhance your SEO (search engine optimisation) in both an on-page and off-page SEO sense.
Firstly, blog articles give you another chance to include keywords in your website and the more relevant keywords that you have, the better your chances are at appearing higher up Google’s search page. Blogs have a tonne of places where you can include keywords too, including the heading, sub-headings, body of text and image alt text. Including links to other parts of your website and even links to external websites is also an SEO opportunity in blog articles.
By regularly posting articles too, it gives your website fresh content. This is something Google rewards in its SEO algorithm, as no one wants to visit a site that is out-of-date. If you feel like Google isn’t seeing your new content, then don’t forget to reindex your site via Google Search Console.
With on-page SEO sorted, maximise your off-page SEO by sharing the link to your article on social media. When external platforms like this share the link, Google sees it as being a credible source of information because others are talking about it. If you can get someone to link your article in their article, then that’s even better.
The SEO benefits of a blog would have to be the biggest drawcard, as more website traffic leads to greater brand awareness and potentially more sales.
It gives you content to repurpose
One of a marketer’s favourite words is “repurpose” and if you’re publishing blog articles, that’s exactly what you can do.
At a basic level, you can simply post about the blog article on your social media. With the new link sticker on Instagram stories, it has never been easier to drive traffic to your blog article on any social media platform. If you’re writing one blog post a month, that’s one less social media post that you have to come up
You could also break down your article into bite size social media posts and repurpose the article that way. For example, I could get three social media posts out of this article by doing one post for each of the three reasons why you should include a blog on your website.
If you have a podcast, why not repurpose your blog article into an episode, even expanding on the points in the article. This different format will also enable you to extend your reach to a new audience. Plus, you just got yourself another social media post via promoting your podcast.
So, from one blog article, you can repurpose it to create so much more content.
It adds credibility and personality
The blog section has a different purpose than the rest of your website. It can be a place to increase your credibility and inject your personality.
Writing articles that are related to your company’s niche/good/service can demonstrate your knowledge, therefore, adding credibility to what you do. For example, this article demonstrates that I understand the importance of blogs and how to drive traffic to your website. With blogs rating in the top 5 of most trusted sources of information, potential customers/clients are going to trust you and your knowledge more too.
Through blogs, potential customers/clients don’t only get to see your knowledge, but they get to see you. As they say too, people buy from people. Unlike other parts of a website, a blog article can be informal and it doesn’t even always have to be educational. Tell people about you and what makes you tick. As long as you can keep it relevant to your company (because remember, a company’s blog isn’t your personal diary), then it is valuable content to be posting.
Will you be adding a blog to your website after reading this article? If you need help with the technical side of things of setting it up, then get in contact today!
