User Generated Content: Is it Going out of Fashion, or is it the New Normal?
With Instagram’s new grid style, the brief US TikTok ban, and ever-changing social media trends, how will this affect the UGC space? This blog explores how UGC is changing the brand-customer relationship, and how new social media updates are contributing to what UGC could look like in 2025.
Getting Started with Making your own UGC for Brands
UGC is becoming popular on social media and many content creators want to get involved. There’s lots of opportunities to dip your toes in.
Is Untrendy the New Trendy? The Rise of the De-influencer and UGC
Influencers sharing “perfect” lifestyles and unrealistic ideals are starting to be consumed by less, and the lines between “influencer” and “normal person” content are now more blurred than ever. This blog explores how influencer marketing content has changed into what it is today, and how the average person is getting into similar marketing, without the hassle of building a profile first.
